Political crowdfunding and resource mobilization for collective action: The keys to success
نویسندگان
چکیده
This paper focuses on the determination and analysis of keys to success in mobilization resources through political crowdfunding projects aimed develop activities linked collective action for social change. For that purpose, based financial success, we have carried out benchmarking statistical diverse variables related communicative, financial, relational organizational elements. study was conducted 233 campaigns developed Spain between 2012 2017. The results show importance intensity campaign posts impact Twitter. Furthermore, as new findings, partnership news digital media should be pointed well dissemination cooperation at a communicative level agents socio-political nature. To conclude, must stress role promoters its ability articulate an external structure configured identity technical elements facilitate activation ties different ecosystem, specially
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ژورنال
عنوان ژورنال: Technology in Society
سال: 2021
ISSN: ['1879-3274', '0160-791X']
DOI: https://doi.org/10.1016/j.techsoc.2021.101743